Plug Off

Branding
Overview

Research digital transformations and technological breakthroughs as technology continues to expand.

The Problem

Research digital transformations and technological breakthroughs as technology continues to expand.

The Goal

Research digital transformations and technological breakthroughs as technology continues to expand.

My Role

Project lead

Responsibilities

User research, branding, advertising

Team

Nick Jones – UX/UI & motion graphic lead Kristan Camacho – Product branding lead Kylie Crissman – Advertisement lead

Introduction paragraph.Follow-up quote.Image of iPhone screen with text contained inside the frame. Screentime usage of cellphones to reveal data. Pro and con details of screen time feature on iPhone.Survey findings description.Survey finding percentages and takeaway. Sticky notes with text inside. Brand name: Plug Off
Why and How descriptions on brand ideation. iPhone image with text contained inside the screen. The yellow square with "Time!" text is inside the section.Multi-phone ideation description with an image. Heading: AdvertisementImage of people on a subway train all being on their cellphones. Heading of advertisement twoCatalog image of two men on top of the Grand Canyon.Guerilla marketing heading.image of a digital screen with multiple cellphones. Mobile headingimage of five-cell iPhone screens with brand application features in them. Social media heading.Merchandise heading
Merchandise image of brand-named stickers.
Three girls wearing merchandise T-shirts with brand names.
heading: so get out there and..heading: put time back in your pocket!

Key Takeaways

Impact

Encourage and promote productive habits for the mind by making people aware of our technological use.

What I learned

Technology can make our lives easier. However, at the same time, if we don't use it correctly, we can develop unproductive habits or fall into routines that aren't healthy for us.

With more time and resources

Next Step

Continuing research to implement algorithms that will detect our mental state and adjust our devices accordingly.

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