Redesigning coffee pod packaging in local grocery stores so that it is more environmentally friendly for users to recycle their used coffee pods.
There is a lack of knowledge about how to dispose of or recycle coffee pods, resulting in unnecessary waste that fills the earth with more non-recyclable materials.
To simplify and ease the recycling process of coffee pods while educating people about recycling and having a greener mindset.
Illustrator, Adobe XD, Photoshop
To gain a better understanding of coffee pod/capsule recycling, I conducted interviews with people from various coffee shops.
In identifying the needs and pain points of coffee drinkers, I was able to brainstorm some possible solutions.
Interviewees shared their thoughts and experiences with recycling coffee pod products which framed the direction of the project.
My goal is to discover and visualize the user’s interaction with the packaging and website from the beginning to the end.
Upon testing, users preferred landing page no.4 because of its contrast, as it caught their attention more.
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The prototype will help me learn more about users' thoughts and feedback regarding the interaction with the content as they explore the prototype.
I conducted user tests with people who shop online for coffee products to determine their thoughts and feelings about the web & package prototype
Coffee quiz:
As soon as the user completed the quiz, he wanted to see an actual image of the final product.
Product registry tool:
The user was searching for a tool to register product purchases to earn points.
Reward history:
The user wants to see how they’ve been rewarded so adding a history to the rewards bar would help with that.
QR code section:
On the packaging page, a barcode option would have been helpful in directing customers to the feature.
Product detail page:
The user wanted to see the number of capsules he could select.
Packaging:
Users prefer to see the informational content first and the directions/instructions at the back.
Based on prototype testing, the web pages were enhanced with feedback from the users to make the final product easier and more enjoyable.
The coffee quiz will help current and new coffee drinkers find their perfect match according to their selections.
Coffee drinkers can take advantage of the benefits of purchasing and recycling coffee pods.
Users will have the opportunity to sign up to become rewards members and receive perks and benefits for purchasing and recycling their coffee products, which would encourage users to recycle more.
Users can register the coffee package they purchase from their local grocery store to earn reward points. This also makes it easier to recycle the packaging.
Users can also get rewarded through their support by donating some of their reward bucks to some of the Carbon Offset Projects provided.
The packaging resource section provides a step-by-step instruction guide for users to learn how to interact with the coffee pod packaging.
The recycling section will allow users to learn how to send their used coffee products from their favorite brands and give them a new life.
This section provides users who have a green thumb with ways to compose their own coffee grounds at home.
The Pick-up section will allow users to ship out their own coffee pods/capsules from their favorite brands, whether they are subscribed or not.
With the packaging and website, users can register and recycle their packaging and discover various ways of properly disposing of or recycling coffee pods.
Coffee pod disposal is not something that most people think about or know about until they ask or read recycling instructions on packaging, which many say is not often.
To design a mobile version of the website to make it more accessible and easier for users to register their coffee products.
