Bobcats Exchange

Mobile Design
Overview

A mobile app that allows students within Texas State University to sell, rent, purchase, and deliver goods safely.

The Problem

Most students have to buy expensive or abundant supplies depending on the course. And, for the most part, they don't usually use all of them, so they’re left with leftover supplies.

The Goal

To give students at Texas State University the power to conveniently sell and attain affordable supplies in a safe place.

My role

Primary Researcher

Responsibilities

User research, user testing, wireframing and prototyping

Team

Gina Yoo – Secondary researcher Tanner Carvan – Immersion researcher

Design Process

We chose this research method because it allows us to empathize, connect with the user, and fully understand their need.

User-centered design process steps image: empathize, define, design, prototype, test.

Users & audience

Mainly undergraduate students to a small portion of graduate students between the age of 17-25.

percentage image: 75% are male & 22% are female.

Survey Findings

We conducted research across the university to gather data on our target audience to uncover their pain points.  

Respondents
32 respondents

Secondary Research

How secondhand can save the planet
Image of buildings on top of world

Decrease negative impact on the environment

Our climate has, over time, experienced drastic changes occurring as a result of our daily activities that have proven to be harmful and unsustainable.

Recycle image

Extends the life of an item

Reusing ensures that we use items to their full capacity. Whether you shop secondhand to use that item, donate, or gift someone, you are making it useful and giving it a new life.

User Pain Points

Circle with the number one in the middle.
Pain point
Required to purchase high-cost supplies
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Pain point
Not enough income at times to purchase new supplies.
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Pain point
Never using all of the supplies that are left over
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Pain point
Not having transportation to go from store to store.

What's Out There

billboard art supply poster #1

Positive

  • Reaches an audience within a limited space

Negative

  • It’s limited to reaching a wider audience.

Brainstorming

We went ahead and opened up the exploration space for brainstorming possible solutions.

How might we's

How might we 01How might we sticky note #2: Help students deliver items safely and securely. How might we sticky note #3: Keep the ordering system within the university.How might we 04

Possible Solutions

possible solution 01possible solution 02possible solution 03
possible solution 04

Personas

Our users came from our survey data; understanding the user’s pain points helped us frame the direction of the project.

Melissa

persona portrait of Melissa
“Yes, because even I have a lot of barely used supplies sitting in boxes”.

Demographics

Age: 24
Class level: Senior
Occupation: Student/Part-time associate
Income: 20K annually
Living location: San Marcos, TX

Goals

To acquire and sell supplies on campus that were affordable and gently used.

Frustrations

Having to buy many photography supplies plus extra materials to execute her course design projects, which have cost her quite a penny.

Problem Statement

Melissa is a determined student who needs affordable supplies because she already has expensive tuition to pay for.

Skylar

persona portrait of Skylar.
“Yes, because even I have a lot of barely used supplies sitting in boxes”.

Demographics

Age: 25
Class level: Senior
Occupation: Full-time student/ no employment
Income: Scholarships/ student loans
Living location: San Marcos, TX

Goals

  • To find affordable and nearby supplies for his classes without having to commute too much.

Frustrations

  • Relies on school funding to pay for food, bills, and school supplies
  • Relies on searching at stores, and online, on occasion will ask classmates
  • Most expenses include paper, printing, hand tools, and kits for certain classes. For example (metals, and printmaking).

Problem Statement

  • Skylar finds it challenging to get school supplies on time, they are expensive, and it can be inconvenient to spend searching from store to store to buy supplies.

Empathy Map

Melissa

persona portrait of Melissa
Says
  • It’ll be a great way to recycle gently used supplies.
  • I wonder how many will benefit from this product.
  • Glad I can search for materials nearby that are normally hard to find.
Thinks
  • How will I know where & how to deliver the ordered item?
  • It may be a convenient way for acquiring rare materials.
  • This could be a perfect way to make some extra income.
does
  • Research on where to find the most affordable deals for materials.
  • Asks friends for extra supplies they may have laying around for her to use.
  • Works to get some income to afford expensive art supplies.
feels
  • Stressed in having to buy overpriced art supplies at other retail stores.
  • At ease knowing that she would be able to resell and purchase from others within the University.
  • Thrilled to unload her barely used supplies from the semester.

User Journey Map

Paper Wireframes

The goal is to design a more intuitive layout so the user can browse products visually.

Product Page
paper wireframes of the product page design.
Chosen Product Page
paper wireframe of the chosen product page design.

Digital Wireframes

User Flow

A walkthrough of how the user would interact with the posting function.

Publish an item

User flow of how to publish an item process.

Low-Fidelity Prototype

Usability Study: Findings

User tests were conducted with Texas State University students to uncover paint points they had throughout the process.

Round 1 findings

Users were asked to test our prototype by purchasing a product and sharing their feedback on the process.

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The user was unsure if the chat box was to send a message or to comment on the item.

Yellow circle with the number two in the middle.

On the product detail page, users would like to see other items from the same seller so they don’t have to go back to browse.

Yellow circle with the number three in the middle.

Make call to action (CAT) links a different color or underline them.

Round 2 findings

Users were asked to test our posting function and give any feedback that would help improve the application.

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The user preferred to have the post button highlighted toward the end of the confirmation instead of throughout the process.

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Implement a cancel button at the end of the posting function.

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The user would prefer to have a  notification that confirms the post.

Finalized User Flow

Step 4 was changed to showcase what the user would see once the item is uploaded and posted.

Publish an item

Finalized user flow of publishing an item process.

Mockups

Home Page
Home page of application on iPhone screen mockups.
Purchase Flow
Purchase flow of application on iPhone screen mockups.
Product Screens
Product screens of the application design on iPhone screen mockups.
Posting Function
Posting function of the application design on iPhone screen mockups.

High-Fidelity Prototype

Key Takeaways

Impact

Texas State University students can extend a product’s life by promoting reusability and benefiting from the exchange.

What I learned

Students will usually choose convenience over lengthy shipping times if they can obtain products nearby.

With more time and resources

Next Step

To Identify and research packaging options for students’ products so they can be delivered more easily and environmentally friendly.

Next Step

To promote the reuse of secondhand items across the university through advertising.

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